Despite the availability of measurable data, many businesses today squander their marketing budgets by flying blind, making big dollar decisions based on nothing more than educated guesswork.
Frankly, that’s just not on.
Marketing for growth is a combination of effective communication combined with deep insight based on facts, rather than just a hunch.
Are you ready to get it all out in the open? Customer surveys, clicks, likes…that’s only part of the story. Frank looks at every single customer response to your campaigns. In detail. We apply deep customer insights and illuminate the opportunities for transformation. Our methodology is rooted in understanding our clients’ customers and the journey they follow with a brand. We engage in the moments that matter, opportunities for transformation, intervention and optimization and even listen to customer phone calls, gathering the information you need to refine your methods and grow your business.
Business transformation requires deep insight, an understanding of where the opportunity lies, the roadmap to get there and the organizational factors in play. Our methodology is rooted in understanding our clients’ customers and the journey they follow with a brand.
The Journey as the foundation and filter for prioritization. We engage in the moments that matter through assessing the product, service, experience and organizational opportunities for transformation.
By applying deep customer insights to the entire customer journey, we systemically improve the breadth and depth of customer engagement with measurable improvements to key business metrics throughout the customer lifetime. Further, the journey illuminates and focuses opportunities for business transformation centered on real value for both the customer and the client.
These days, people are busy, distracted – and skeptical of advertising. So as a marketer, how do you break through the noise and reach customers in a way that’s fresh, entertaining and highly engaging? Insight and ideas matter more than ever, but a new type of marketing is required to win.
We call it Multi Dimensional Marketing.
Multidimensional Marketing doesn't rely on interruption or persuasion. Instead, prospects and customers actively participate in the marketing programs, all while sharing content and contributing to the experience. It means that ideas are intelligent, personalized and targeted, through the use of rich data and targeting technology.
The pinnacle of Multi Dimensional Marketing is a dynamic blend of creativity, data science, context, and compelling content that puts customers at the center of the action – and delivers a unique, indispensable and highly relevant experience.
The average person can do more with his or her phone in an hour than their parents could do in a week using the world’s fastest computer. The web provides instant access to information, but that volume of choice and ease of access breeds a paralyzing complexity. In order to thrive in this world, brands have to simplify the experience and create value at every single touch point.
FRANK! was built on understanding the landscape and executing the future. And we serve the empowered customer of today through a solution we call Discovering The Inner You.
It starts with customer behavior. Data has never been more prevalent and available. The challenge is how best to use it all, for which they need a true grasp of customer experience.
Strategically, we map connections between our clients’ customers and our clients’ brands. Then we make correlations between customer behavior and the goals those businesses are trying to achieve to discover their inner self.
We are committed to helping our clients achieve success across the complicated ecosystem not just once but over time. We work to make sure the solutions we put into market are measured and improved, while providing a look at new behaviors and opportunities that arise continuously.
A recent FRANK project saw us working with our client Consilium to take a new (and still ‘classified’) technology into the mining and resource sector. The key challenge was that, while game-changing in its capabilities, the technology in question was almost 100% software-based.
Finance, technology, retail, football, education and politics.
FRANK ideas have been at work in the recent past for the University of Melbourne, Study Melbourne and The University of Adelaide, too.
We’ve helped take artificial intelligence into the mining industry while telling the world what women can achieve in AFLW football.
We’ve had a hand in politics, too. Perhaps proving that great ideas and smart communication will always have their place…even in Canberra
These guys are all FRANK!
Talk about being schizophrenic. Frank is just as creative as he is analytical, and brings plenty of experience to the party, too. Welcome to the multiple personalities of FRANK!
A veteran of more campaigns than Vegemite, John’s experience in advertising agencies achieving big growth for previously unknown brands made him familiar with all the traditional techniques in marketing – and prompted him to break out on his own in order to explore new approaches. Performance, rapid growth and a Telstra Business Award in the Fast Mover category quickly followed.
John has vast experience delivering campaigns for results-focused direct marketers. Brands and retailers in categories including home improvement, healthcare, renewable energy, finance, building and more.
His recent focus has been on developing an advertising call tracking company capable of keeping the entire process accountable. Including himself.
“Investors always focus on constant, steady growth. Anyone who settles for less from their advertising investment has their head in their sand. Or up their bum!”
Unruly hair, questionable dress sense, odd working hours…it follows that Kym has been a creative writer and concept specialist all his life. He cut his teeth in radio before moving in to agency land and eventually becoming director of his own specialist creative communications business.
Kym’s left-of-centre thinking has worked to promote businesses, services and products of virtually every type, including AFL football clubs, government clients, luxury wine brands and specialty stores. He has led creative teams producing TV, radio and social media material through three national and two state election campaigns.
“Understanding what a client is offering and who they need to target. Then communicate in a way designed to engage and motivate that specific audience. And try hard not to make it look like advertising!”
Every team needs a gun Designer and Brand Consultant and Alex is Frank’s. Alex consults with us and is our ‘go-to’ guy when design and branding needs to be smart, sharp and of national standard.
Alex moved through agency land quickly before heading into the competitive, fast-moving world of national sporting clubs and sees him working as Brand Manager for one of Australia’s most established and high-profile football clubs.
Adept at managing Graphic Design projects from concept to completion, Jana also brings great photography skills to the table. She’s well-versed with the sort of tight deadlines that come with the territory in advertising, and always ready to work closely with all stakeholders to help create a vision, conceive designs and meet tight deadlines.
FRANK very much inhabits the digital world. That calls for the skills of an I.T and Digital specialist and Brett Honeychurch is our man. With around 13 years in I.T and Digital Integration, Brett’s experience spans large networks, databases, virtualised environments and a host of web technologies.
Brett’s digital capabilities include web and production management and systems integration. He brings to FRANK experience and understanding in network management, web hosting, web design and implementation. And just to help everyone sleep better at night, Brett is well-versed in server and network security, too.