Can Advertising Creativity Drive Business Growth?

By - 03/01/2018

Can Advertising Creativity Drive Business Growth? And what’s science got to do with it… Article courtesy of unisabusiness magazine, University of South Australia. The Scenario Advertising Creativity is more often considered an art over a science, yet both are needed in order to deliver advertising success. With creativity as the theme of this year’s Cannes […]

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Remember creative?

By - 27/11/2017

Remember creative? Not so long ago advertising agencies paraded their creative people like rock stars, or sometimes just weird-yet-inspired recluses. The thinking was that creatives didn’t look, act or think like ‘normal’ people, so their skills excused all sorts of odd behavior (and ponytails). Their skills also often commanded a hefty price.   But as […]

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Marketing: Feeling Good Or Feeling Better?

By - 05/11/2017

Feeling good or feeling better?     Have you made your list? Taken care of all of the marketing jobs that you need to take care of in order to make your business great? Hey, it can be easy to get all self-congratulatory simply when recognizing that you’ve spent some time working ‘on’ your business […]

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